PG

Patrice

Expériences professionnelles

Sales and marketing manager

LIVESYSTEMS , 1003 lausanne

Sales and marketing manager

LIVESYSTEMS , Lausanne - CDI

De Mai 2017 à Octobre 2018

Sales manager

Passengertv AG , Lausanne - CDI

De Avril 2014 à Avril 2017

Passengertv is positionned as the leader in the digital media industry within the public transportation market. I have an active participation in the development of the Romandie Market with various tasks:

Sales:
• Establish, develop and maintain business relationships with new customers in the Romandie Market
• Acquire new clients through active networking
• Consultancy tasks delivering insights to adapt online and offline communication. Develop tailor made projects and integrate communication channel monitoring
• 360° follow-up.
• Constant analysis of competitors postionning - competitive intelligence
• Analysis of market potential and possible new business development opportunities
• Research and update of new advertising trends and products

Marketing:
• New product development
• Event management

Consultant - marketing & business development

XIA , Lausanne - CDD

De Février 2013 à Décembre 2013

Project management - Go to market

•Market research and elaboration of scenarios with defined stakeholders - qualitative/quantitative studies, competitive intelligence
•Analysis and measurement of market potential - Liaised with key stakeholders to drive project delivery process and align cross-functional objectives with operational goals
•Recruitment and management of team
•Elaboration of market penetration strategy
•Brand image pre-monitoring and evaluation - Delivery of reports leveraging business intelligence insights to senior management - elaboration of online and offline communication strategy.
•Development of financial leverages to create an auto-funding solution

Project manager

Market Access , Porto - Stage

De Février 2012 à Janvier 2013

6 months internship + 6 months external consultant

Part of a team responding to internationalisation needs/go to market.

•Client macro and micro environment analysis
•Analyse and sustain KPIs - Manage data intelligence tools in order to facilitate strategic decision-making across organization englobing cross-functional planning (finance, sales, marketing)
•Analysis of host country for possible opportunities - formulated relevant market insights - Decision making process with senior management.
•Monitor internationalisation process - Risk Management and setting strategic axes
•Coordination with local team member
•delivering insights for marketing strategy

Successful Market Penetration :

Laranjinha (Baby Wear) in Switzerland - http://www.laranjinhastore.com/en/
ITAF (Aluminium and PVC construction products) in France - http://itaf.pt/fr/
Forum do Mar (Ocean solutions forum) - handling of international personalities (NGOS, Governments, R&D entities, President of Portugal)

Formations complémentaires

Master en Science de l'économie et gestion

EDC - International Management

2009 à 2014

Master of Arts and luxury in Creative Management

Creative Academy (Richemont Corporate School)

2013 à 2013

Un Master dans le management du luxe ainsi que le design. Des cours dispensés par des designers de renom ainsi que des cours sur le développement de marque dans le secteur du luxe et l'innovation.

Baccalauréat International (IB)

Le Bocage International School - Design and technology - arts - economy

1999 à 2006

Associations

ADN

Events Coordinator

Association Gazelles a l'Ouest

Team Manager/Country Manager

Parcours officiels

EDC – IB – 2014

Compétences

Francais
Langue Maternelle
Anglais
Diplome bilingue - niveau excellent
Italien
Notion
Allemand
Notion
Validation of the consulting mission
Validation de mission
Implementation of the brand in Switzerland

Centres d'intérêt

  • Kite Surfing
  • Guitare
  • Course automobile
  • Arts
  • Architecture
  • Musique
  • Mode