Résumé
Digital marketer offering a long-standing career leading innovative projects to increase sales opportunities for innovative startups and large international B2B companies. Specialist in digital transformation, and brand development strategies.
Create effective marketing campaigns that delight customers and support the achievement of anticipated goals and objectives. Experienced in data management (DMP), web analytics, marketing automation (Eloqua, Salesfusion, Pardot), CRM (Salesforce.com), online ads management DMP (Terminus, Adwords), CMS management (Wordpress, Drupal), Ecommerce (implementation Infor ERP), and management of creative and technical agencies.
Skilled in managing complex digital projects across several countries.
Technical abilities to read, control, analyze, optimize and manage technical websites (HTML, HTML 5, PHP, CMS, SQL, E-commerce, SEO, SMO, web analytics), blog and content management (WordPress, Drupal).
French native, English native, and fluent in Spanish.
Expériences professionnelles
Head of digital marketing
MessageGears , 30303 atlanta
Responsible for digital marketing archit
Head of digital marketing
MessageGears , Atlanta
De Décembre 2016 à Septembre 2018
Responsible for digital marketing architecture, from the website management to the technical implementations and customizations of automated marketing platforms.
Own the strategy and metrics from awareness campaigns to sales qualification. Data analyst.
Accomplishments: Implementation of the company's Account Based Marketing strategy; Cleaning Salesforce database according to recommended segmentation; identification of buyer persona, design of the digital customer experience and implementation of the marketing automation for the company. Digital campaign management cross-channels (email, social, paid ads), lead nurturing, lead management and creation of the marketing calendar. Responsible for the digital advertisement strategy and implementation of tactics. Creation of executive dashboards to present success of digital marketing programs.
Business consultant for startups
Conseils USA , Atlanta
De Janvier 2014 à Janvier 2014
Specialiste en developement d'entreprise et accès aux financements pour startups. Nous adaptons votre business plan au marché américain et faisons une étude de marché afin de determiner votre potentiel outre-atlantique et optimisons votre succès.
Founder
FirstTripAbroad.com , Atlanta
De Décembre 2013 à Janvier 2014
Lead management for Travel agents.
Author
Hustling In America , Boston
De Janvier 2013 à Juillet 2013
Hustling in America answers the 22 key questions you need to address in starting a new business and provides invaluable resources for such key topics, as market testing, form of organization to choose, initial financing, maintaining personal relationships, compliance with governmental regulations, choosing attorneys and other specialists, and how to do more with less.
Charge d'accompagnement
ASTROLABE CONSEIL , Paris
De Janvier 2010 à Juin 2011
Followed 72 companies and gained experience in managing projects in a multi-industry and multi-cultural environment. Guiding business development, training seminars, marketing operations with a concentration on digital and Internet startups.
• Business Development: Integrate self into client environment to guide their strategic, financial and marketing efforts in the French and North American market. Led and coached Astrolabe’s clients through a period of accelerated growth.
• Project Management Methodology: Defined management methodology to optimize the process of leading products to market. Plan, Schedule and control activities to fulfill objectives.
• Profit Growth: Implemented new selling strategies designed to accelerate profit growth and expansion into growing markets, monitoring a cumulative budget of 150,000 Euros in national accounts.
• Coordinate and improve relationships through establishing open communication with clients, creative professionals and cooperating agencies.
Analiste financier
FABRI METAL LTEE , Anjou
De Mars 2009 à Septembre 2009
• Selected by the CEO and COO to perform profit and loss analysis in an effort to determine whether company objectives are being satisfied.
• Provide strong accounting leadership, articulate trenchant operational guidance, adhere to systematic planning principles, and ensure the effective execution of strategic plans to grow revenue from $4M to $10M in the metal industry in North America.
• Corporate image: Analyzed profit patterns to enhance the perception of the company’s image in their market.
Founder
FirstTripAbroad.com , Atlanta 30319
Lead management for Travel agents.
Formations complémentaires
certificat
ITESM - Tec de Monterrey - Internationnal business
2007 à 2008
IEL
Harvard - Communication in business
2011 à 2012
Parcours officiels
Langues
Anglais - Courant
Espagnol - Courant