C Daubenton Marketing and Communication Director

Expériences professionnelles

Head of digital

BDSA , Le havre

Depuis le 02 janvier 2018

Corporate communications director

DDB Group China , Shanghai - CDI

De Janvier 2011 à Mai 2012

Develop, Lead and deploy marketing plan and communications strategies for DDB Greater China agencies (in Shanghai, Beijing, Guangzhou, Hong Kong, Taiwan) and DDB China Group’s brands (DDB, Tribal DDB and RAPP).
‐ Branding: Manage and implement corporate identity programs, supervise advertising, lead and coordinate company’s events,
‐ Internal communications: Write and coordinate CEO communications and HR/People’s announcement, develop and assure implementation of DDB Greater China quarterly internal newsletter,
‐ External communications: Profile senior management and key staff, identify opportunities to promote the agency with though leadership initiatives like speaking opportunities or by‐line, schedule and help implement white papers, oversee external newsletter, lead groundwork of all DDB China awards submissions, lead and coordinate creation and production of case studies and case studies videos,
‐ Digital/social media communications: Develop and maintain digital presence through website, social media, blogs,
‐ Media relations: Develop and enhance media relationship with key local and international publications, Crisis Management, Media monitoring,
‐ CSR: Lead and implement CSR program.

Marketing & pr director

Mindshare , Londres - CDI

De Novembre 2006 à Mai 2010

Set up of the Marketing and PR department for Mindshare network in China (6 agencies: Shanghai, Beijing, Guangzhou, Chengdu, Nanjing and Shenzhen)
‐ Marketing: Define and execute marketing plan and budgets, ensure well use of brand guidelines, manage and implement corporate identity programs, develop and update agency’s credentials, oversee and update marketing proprietary tools and publications like media scene, research and studies, coordinate creation and production of case studies and case studies videos
‐ Internal communications: Create, plan and execute internal newsletter from CEO to staff, coordinate HR and senior management’s communications announcement,
‐ External communications: Establish and implement monthly external newsletters and communications to clients and prospects, manage and coordinate company’s events, lead groundwork for all Mindshare submission to key industry and business awards,
‐ Digital/social media communications: Create Mindshare China’s external website (, create and define Mindshare China’s intranet website’s architecture and content,
‐ Media relations: Develop and maintain media relationship with key local and international publications,
‐ Design of artwork for all seminars/conferences organized by Mindshare and as well as stationeries, collaterals.

Business director

Trait d'Union , Lamentin - CDI

De Juillet 2004 à Septembre 2005

‐ Lead customer account (Nestlé ‐ Procter&Gamble): media and below‐the‐line communications,
‐ Elaborate and oversee communications’ strategies,
‐ Plan and supervise trade marketing and PR events.
‐ Establish and monitor budget and margins,
‐ Follow‐up production: from art design to printing control and customer’s delivery.

Managing editor

18 Editions , St denis - CDI

De Février 2002 à Juin 2004

Managing Editor, Guadeloup - French West Indies (Jun. 03 to Jun. 04)
- Set up of a representative office in Guadeloup,
- Business development (Major clients: Nestlé - Crédit Agricole - Air Caraïbes),
- Strategic consulting on business communication, creation of magazines, editorial guidelines’ definition, suppliers’ coordination, production follow-up, quality control,
- Media sales,
- Handling of margin, quotations and budgets,
- Weekly reporting to shareholders.

Project Executive, Reunion - Indian Ocean (Feb. 02 to March 03)
- Customer account management: Nestlé - Heineken - Crédit Agricole (banking) - SFR (Telecoms),
- Art design direction and follow-up,
- Supplier coordination (photographers, journalists, printing companies),
- Media sales, quotations and budgets

Trade marketing executive

Colgate Palmolive , Paris

De Avril 2001 à Janvier 2002

Sales Executive
Supervise daily sales on the field, coordinate launching of new products, negotiate promotional spaces and trade marketing events.
Trade Marketing Executive
Elaborate operational merchandising plans for retail outlets on Oral Care category.

Corporate communications director

DDB Group China

Develop, Lead and deploy marketing plan

Parcours officiels

EDC – MKG – 2001


Anglais - Courant

Chinois - Notions

Espagnol - Courant


Marketing and Commuincations
Advertising, Publishing, Branding, Internal communication, External communication, Digital Communication, Media relations, Corporate Social Responsibility