Develop, Lead and deploy marketing plan and communications strategies for DDB Greater China agencies (in Shanghai, Beijing, Guangzhou, Hong Kong, Taiwan) and DDB China Group’s brands (DDB, Tribal DDB and RAPP).
‐ Branding: Manage and implement corporate identity programs, supervise advertising, lead and coordinate company’s events,
‐ Internal communications: Write and coordinate CEO communications and HR/People’s announcement, develop and assure implementation of DDB Greater China quarterly internal newsletter,
‐ External communications: Profile senior management and key staff, identify opportunities to promote the agency with though leadership initiatives like speaking opportunities or by‐line, schedule and help implement white papers, oversee external newsletter, lead groundwork of all DDB China awards submissions, lead and coordinate creation and production of case studies and case studies videos,
‐ Digital/social media communications: Develop and maintain digital presence through website, social media, blogs,
‐ Media relations: Develop and enhance media relationship with key local and international publications, Crisis Management, Media monitoring,
‐ CSR: Lead and implement CSR program.