INSTITUT DU MARKETING DU LUXE "CARTIER CHAIR"
Press release MBA in « Global Luxury Brand Management » at Sup de Luxe, Paris: to develop a career, in English, in the luxury field with the most prestigious reference. For its 25th anniversary, Sup de Luxe, Paris will launch, in September 2014, an MBA in Global Luxury Brand Management (Full-Time English) in Paris. Mainly targeted for foreign students (Bachelors, Masters or equivalent) with a minimum of 2 to 3 years of business experience, this one-year, full time MBA will differ from existing programs as it specifically addresses those interested in an overall approach to the Luxury Industry: General Management, but also commercial practices on site and on line, internal control, finance, logistics and supply chain. A special emphasis will be placed on the acquisition of specific knowledge in digital marketing and social media. Another focus will be on the design and aesthetics specific to the luxury field. This program will also be able to share the acquired experience from the work done by the “Cartier Chair” at Sup de Luxe, Paris. The number of students per class is deliberately limited. In addition to high standards in academic excellence, the program will be enhanced through conferences and interactions with selected Top Managers in the luxury field, as well as company visits in France and abroad. Armed with these skills, Graduates of the MBA in Global Luxury Management can count on being quickly eligible for positions in luxury subsidiaries, for example in their countries of origin. This MBA program is managed by Michel Chevalier: a graduate of HEC Paris with an MBA from Harvard Business School and a PhD from Harvard University, and the author and co-author of several books on Luxury management. He is assisted by Alain Viot (ESSEC), former President of Cartier US. This MBA is destined to become ‘the’ reference in training for Luxury retailing and merchandising. It will benefit from the strong support of Sup de Luxe, Paris’ French MBA, founded 25 years ago by Alain Dominique Perrin and Cartier, and which regularly ranks among the top international ratings for training in the Luxury profession. Sup de Luxe has a powerful alumni network, over 1500 members, working today in many parts of the world: Asia, The United States, South America and the Middle East. According to Thibaut de La Rivière, Director of Sup de Luxe, “this Full-Time English MBA should meet the needs of companies specialized in the luxury industry, who increasingly require international executives capable of understanding a brand as a whole, who are able to manage, but also accompany creative teams, while considering luxury not as a series of “products”, but as exceptional objects and services.” Each year, the luxury industry is responsible for 10% growth of its staff throughout the world and this sector has been growing by 10%, mainly in Asia and the Middle East. Sup de Luxe, Paris is part of the EDC Paris Business School, which has 1300 students every year and is chaired by Alain-Dominique Perrin, Former Chairman of Cartier and CEO of the Richemont Group and who is today on the Board of the ‘Compagnie Financière Richemont’ and Chairman of the Cartier Foundation. MBA in “Global Luxury brand Management”, Full-Time English Sup de Luxe Paris EDC Paris Business School Group 70 Galerie des Damiers - Paris La Défense 1 92415 COURBEVOIE CEDEX France Contact : Thibaut de La Rivière Email : firstname.lastname@example.org Tel : +33 (0) 1 46 93 00 60 www.supdeluxe.com Application : Launch of the first Full-Time English MBA in Global Luxury Brand Management: September 2014 Open to graduates of Bachelor, Master and Engineering programs with 2 to 3 years of work experience. Admission procedures : Initial selection by a jury based on the application form Interview by a selection panel (in Paris and other foreign cities)…(some interviews may be conducted via SKYPE) Standard scores required on GMAT and TOEFL tests Tuition fees: 26,000 Euros Possibility of loans or special scholarships